Your business is changing
The total agro (food) chain is changing, business models are changing
and licenses are changing from seed to sharing revenues. So there is a
need for transparency and prevention of fraud.
and differentation is key
You are all making investments in new and unique varieties. You want to
protect these varieties and above all you want a good return on the investment
but infringement is everywhere !
In all steps of the production chain and distribution channels: in propagation
material/ parent lines/ elite seed and even in the marketplace with your unique variety.